One of our main objectives at Accent Network - is to avoid re-recordings with clients. Why? Because unnecessary re-recordings lead to over budget spendings and generally, they are extra time consuming.  

Almost every time we have a voice-over project in Chinese Accent, the client asks about "Which Chinese dialect to choose? Cantonese or Mandarin?" "It's all about your business purpose," we would say. So to make it clear, let's check out in details the difference between Cantonese and Mandarin. 

Here you will find some useful tips to bear in mind before you start negotiating with Germans:

Spain is the fourth largest country in Europe. With a population of more than 46 million people, the country attracts entrepreneurs from all around the world.

Although Spain is a European country, the Spanish and Catalan languages, its traditions, and etiquette make it a unique country in Europe. So if you are planning to do business there, you can’t do it without learning about business etiquette in Spain.

An international fair is a great opportunity for businesses to showcase products and services, corporate image, and also, without any doubt, to establish and maintain business relations with clients or partners. These kinds of international exhibitions may cover different specialized fields, such as military technology, agriculture, industry, video games and climate world.

Lately, China has gained a leading position in the global economy. The social and economic success of China has resulted in entrepreneurs around the world entering the Asian market, and also studying Chinese business etiquette. If you are thinking about opening a business in China, making some negotiations, finding partners or customers, you should know how to behave in this country. Although knowing Chinese and hiring a well-educated native Chinese interpreter is important, it’s also recommended to know about the country’s traditions and behavioral norms to behave adequately.

Expanding your business into new markets will often require translating multimodal content—advertisements, websites, instructions, descriptions, and videos. However, depending on your translation purposes, and where your translation will be used, you can select different processes to communicate effectively. For example, you could use translation, localization or transcreation. Let’s check out how you can translate and what the differences between these processes are so that you can choose the best option for your business.

Most companies can perform their activities without hiring a translation company until they start growing. At this point, the need to start thinking about how to expand the business becomes evident. While the production of goods and services might not require translation, translation becomes a vital part of advertising and marketing. For companies whose aim is to expand their business, translation becomes an essential part of the process. However, lots of entrepreneurs and business owners still find it difficult to tell when and why they need translation services. Here you will find some information that might help you determine whether you need translation services:

Screencast videos are one of the most high demand videos on YouTube . Regardless of your business, providing instructional videos (for PhotoShop, After Effects, or any other software), or how-to videos using screencast videos can be a great marketing opportunity. 

Subtitling is a form of art; by means of subtitles we can recreate and express both people’s voices and whole communicative contexts. As audiovisual products have reached a great amount of people by means of subtitles, subtitles have had a huge impact on society in the last years. What’s more, they’ve made it possible for us to access different sources of entertainment (movies, video games, and series). So, it’s very important to create them and to translate subtitles (if needed) as best as we can.

When it comes to doing business, the so-called ‘neutral’ Spanish is thought to be the best option one can resort to in order to keep costs as low as possible, reaching the largest possible number of people. But is this always the case?

Over the past 10 years Arabic Localization has become a priority among world leading companies. From Google and Microsoft, which localized their products into Arabic language, to not-so-famous, but competitive companies, which are also a part of the global market.

The client sent us 4 videos and asked us to make and burn in subtitles.

What we did: