New Training Video: How to localize your video using Subtitles.

Almost every time we have a voice-over project in Chinese Accent, the client asks about "Which Chinese dialect to choose? Cantonese or Mandarin?" "It's all about your business purpose," we would say. So to make it clear, let's check out in details the difference between Cantonese and Mandarin. 

Spain is the fourth largest country in Europe. With a population of more than 46 million people, the country attracts entrepreneurs from all around the world.

Although Spain is a European country, the Spanish and Catalan languages, its traditions, and etiquette make it a unique country in Europe. So if you are planning to do business there, you can’t do it without learning about business etiquette in Spain.

Screencast videos are one of the most high demand videos on YouTube . Regardless of your business, providing instructional videos (for PhotoShop, After Effects, or any other software), or how-to videos using screencast videos can be a great marketing opportunity. 

Subtitling is a form of art; by means of subtitles we can recreate and express both people’s voices and whole communicative contexts. As audiovisual products have reached a great amount of people by means of subtitles, subtitles have had a huge impact on society in the last years. What’s more, they’ve made it possible for us to access different sources of entertainment (movies, video games, and series). So, it’s very important to create them and to translate subtitles (if needed) as best as we can.

The client sent us 4 videos and asked us to make and burn in subtitles.

What we did:

You deal with voice-over talents, translators and a variety of specialists from all over the world when looking for a new member for your team, but how do you know whether he or she will fit in?

Subtitle translation is not as easy a process as it may seem at the start. You have to receive the video, extract the subtitles, convert them into the necessary format, translate them and then convert them back into the required format and integrate them into the video with time codes. When we talk about professional subtitle translation, we mean that it demands team-work: a translator, a reviewer, a project manager and a technical specialist… What are the most common difficulties companies face when they try to translate subtitles on their own?

Video is a key tool for any business. Creating a promotional video depends on many different factors and can cost a lot of money. What are the cheapest ways to create promotional videos?

A promotional video is a video that presents a company, product or service. It typically lasts up to 90 seconds and explains the benefits of the promoted items. According to surveys, up to 65% of customers think that companies should have promotional videos.

Many companies face the same problem: deciding whether to choose a male or female voice for a new project. Today there are thousands of voice-over talents, so the decision can become an issue. We are not talking about accents or ways that an artist manages his voice, we are talking about the gender – is it better to use a male or female voice talent? Choosing the voice gender can alter your message and influence effectiveness. 

Subtitle translation is not an easy job. It is time-consuming and difficult work that requires experience and deep knowledge of both languages. Here are some examples of what can happen if a subtitle translator is tired and his proofreader is inattentive.

Subtitle translation services are the services performed by professional subtitle translators, who use modern applications and tools to deliver any type of project within an agreed time period.