29 October 2015
Halloween: business or pleasure?
On October 31, millions of children - and adults - celebrate Halloween.
The Holiday has its roots in religion, but nowadays takes an increasingly commercial form that goes far beyond just celebrating with candy and horror movies. In English speaking countries, especially in the USA and United Kingdom, children dress up in scary costumes and walk from house to house asking for candy, cookies and sweets, using the phrase "trick or treat?". In the majority of cases children are treated with candy, but for anyone too scared to answer the door, a special kind of "justice" awaits.
Halloween is one of the most popular holidays in the USA and the United Kingdom, and now other countries have also started celebrating it. From a commercial perspective, companies that provide services and products related to Halloween often make colossal profits. They sell terrifying costumes and accessories, decorations, cakes, candy and confectionary, or they open special Haunted attractions whose main aim is to scare people. Some companies offer evening meals and parties, or even special culinary classes that teach people how to prepare dishes with pumpkin, or how to decorate cakes. Others sell pumpkins in huge volumes. The list goes on.
Halloween voice-overs, advertisements, translations
In the coming days as Halloween approaches, people will see more and more advertisements about the holiday. Those for TV, Radio and Internet especially require talented voice-over artists who can present their voice in a scary way, but at the same time in a selling and persuading manner.
Halloween voice-overs are popular, just like everything else during October.
With its origins in Ireland and Scotland, Halloween is nowadays celebrated far from the borders of the United Kingdom, the USA and other English-speaking countries.
Halloween is popular in Germany, Spain, New Zealand, Japan and South Korea. In other countries, Halloween is known of, but remains something a little exotic for the majority of the population. Nevertheless, everybody can see the increased interest in the holiday over recent years.
Accent Network carried out its own small investigation into how Halloween is celebrated in other countries around the world. We spoke to people who live in these countries and asked them if Halloween takes place.
"Yes, in Vietnam people celebrate Halloween, and the holiday's popularity in the country is still growing. Some people dress up like ghosts or vampires, and wear masks. People go to a bar or somewhere like that to celebrate. Some schools in Vietnam celebrate Halloween as well. Children organize music shows with their teachers, and then invite their parents to watch."
"Halloween is celebrated in big cities where a lot of foreigners live and conduct business. Restaurants, hotels, clubs and even some streets are decorated with symbols and signs of Halloween. It's mostly for fun, just to make an evening of it, nothing serious. Nobody spends too much time on it."
"In Colombia, the children dress up in costumes and go door to door, asking for candy and singing "triki triki halloween, tienes dulces para mi". Young people - maybe between 18 and 30 - go to parties at night, also in costumes. I think in Colombia we almost have the same traditions as in North America."
"Uzbekistan is a Muslim country with its own traditions and firm beliefs. In October we have our national holidays. But in recent years the youth, influenced by western culture, also celebrates Halloween. They usually invite friends to their apartments or organize parties in private clubs."
"Although it is a western holiday, Halloween is very popular in Russia, especially in big cities like Moscow and Saint Petersburg. Young people usually dress up in horror costumes and go to theme parties and have fun there. Also, in schools, English teachers prepare something interesting for pupils, to get them more closely acquainted with the holiday."
Halloween is becoming more popular around the world. It is an interesting holiday and as globalization continues, people start to learn more about it and want to get involved.
- Tags: commercial voiceover