09 November 2017
Professional Translation Services
Most companies can perform their activities without hiring a translation company until they start growing. At this point, the need to start thinking about how to expand the business becomes evident. While the production of goods and services might not require translation, translation becomes a vital part of advertising and marketing. For companies whose aim is to expand their business, translation becomes an essential part of the process. However, lots of entrepreneurs and business owners still find it difficult to tell when and why they need translation services. Here you will find some information that might help you determine whether you need translation services:
Expansion to International Markets
For companies whose aim is to expand their business opportunities, the best course of action may be hiring a translation agency. Translation agencies have the expertise to provide you with contextually appropriate content. This will guarantee you deliver an effective message to promote your products and services. By means of translation, your business will be introduced to a broader public and you will be able to take advantage of new markets, leading to more potential new customers.
Why Do You Need to Speak Other Languages?
Speaking a language is not just a matter of being familiar with grammar rules; it entails knowledge about people’s identity and culture. Professional translation services will allow you to communicate effectively building the perfect path to introduce your business. Remember that people will not buy or use anything if they don’t understand what you offer: you need to speak their language. While it is true that English is broadly spoken globally, other languages are spoken as well —not to mention language variation within each country.
Given that different dialects or even languages can be spoken within a country, it may be the case that translation might be required even at a national level. For example, the official language in Spain is Castellano, but in Catalonia people speak Catalan; in Argentina most people speak Rioplatense Spanish, still, Guaraní is another language variety found in the country —the language of Argentine natives. In such cases, in order reach the target audience at a local level successfully, the role of translators and interpreters as cultural mediators is undeniable and very important.
Effective communication will allow your target market to understand your products and services. If you want to communicate, contextual adequacy is a must. Translators have the necessary resources or technical know-how to ensure that communication flows smoothly; that the message is adequately expressed. Translation services will allow you to work in multicultural and multilingual contexts.
A strong presence of a company in different markets is often seen as a sign of maintaining profitability, growth, and reputation. Most international companies have entered markets around the world through translation. Professional linguistic services have allowed them to increase their brand’s value by introducing their product or service effectively.
Credibility and Trust
In order to cut down their budget, many entrepreneurs use automatic translation or hire inexperienced translators. More often than not, what they get is bad translations with a pernicious effect on their business: the intended audience does not receive or understand the message. As a result of poor business communication, your product will lose credibility and, more likely than not, your business will not go global. High quality translation services enhance credibility and encourage growth.
Transmitting a message adequately and consistently builds a positive business image. So if your business is growing and you want to go global, analyze your current situation and choose wisely. Remember that the way you communicate determines how your company is perceived.
Localization and Translation, Voice-Over, Transcription, Subtitling, Video and Audio Editing, Animation, and more in your hands. In Any Language.
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